What to know about JetBlue’s revamped ‘TrueBlue’ loyalty program

Flights

The brand new program launches in spring 2023.

JetBlue is revamping its TrueBlue loyalty program within the spring and, for the primary time, occasional flyers will earn perks, the New York-based airline introduced Wednesday.

With this system overhaul — its most important in additional than a decade — for the primary time prospects can earn rewards earlier than reaching Mosaic standing, JetBlue’s elite tier, in accordance with the airline. JetBlue will observe every buyer’s progress utilizing a brand new metric known as tiles. The tiles will substitute Mosaic-Qualifying Factors.

“We’re rolling out a much bigger, higher, bluer TrueBlue program this spring that’s designed to satisfy the wants — and exceed the expectations — of extra prospects, whether or not they journey as soon as per week, or simply occasionally,” Jayne O’Brien, head of promoting and loyalty for JetBlue, mentioned in an announcement. “No two vacationers are alike, which is why we’ve redesigned TrueBlue to let prospects customise their perks as they soar towards Mosaic standing, selecting those which can be most respected to them alongside the way in which.”

Sure advantages will stay, in accordance with the airline. TrueBlue members will proceed to earn TrueBlue factors on JetBlue and eligible American Airways flights for award journey on JetBlue. TrueBlue factors won’t ever expire.

Tiles could be collected within the following two methods:

1. One tile will likely be awarded for each $100 in qualifying JetBlue spend, which incorporates flights, JetBlue Holidays, Paisly by JetBlue, JetBlue charges, JetBlue add-ons, and American Airways-operated flights.

2. One tile will likely be earned for each $1,000 in qualifying spend on all JetBlue playing cards.

The airline is introducing a Perks You Choose menu. Clients can begin selecting perks after incomes 10 tiles and choose a brand new perk for each extra 10 tiles as much as 50. As soon as passengers attain 50 tiles, they earn Mosaic 1 standing.

The Perks You Choose menu contains early boarding, precedence safety, an alcoholic drink, a JetBlue Holidays bonus, and a 5,000 factors bonus.

The brand new program has 4 Mosaic ranges, every with signature perks. The airline outlined the perks earned at every Mosaic stage in a press launch.

Within the spring, TrueBlue members will likely be awarded tiles based mostly on how a lot they’ve spent in 2023 and select their Perks You Choose. Mosaic members will likely be assigned a Mosaic stage based mostly on how a lot they’ve spent in 2022 or 2023, whichever is bigger.

JetBlue will add flights to Paris in 2023. Over the summer time, JetBlue, Logan Airport’s largest provider, agreed to purchase Spirit Airways for $3.8 billion.