Is Blue Protocol’s controversial monetization system really ‘fun and fair’? We ask Amazon Games


There is not any subject extra controversial than monetization in terms of the world of stay service and MMOs. The lifeblood of the enterprise mannequin, every developer should stroll a cautious line between profitability and greediness. The notion of over-pricing may be damaging to the popularity of a recreation, and any whiff of pay-to-win can flip customers hostile in a second.

For Blue Protocol, monetization considerations have been the primary main controversy to mark the sport in its run as much as launch. Early testers on the Japanese beta had been each troubled with excessive costs hooked up to the in-game beauty gacha, in addition to the presence of highly effective fight summons locked behind the paid battle move and in-game forex. That second concern proved vital as these may be summoned and used throughout fight, probably giving an edge to these keen to splash some money now and sooner or later.

With the sport’s Western launch being dealt with in a collaboration between Amazon Video games and Bandai Namco, I wished to place these considerations to somebody in a position to tackle them straight. That is why I sat with Mike Zadorojny, franchise lead for Blue Protocol at Amazon Video games, throughout a preview session final month and did precisely that.

To start out, I requested whether or not Zadorojny may present particulars on microtransaction pricing for the Western launch, and whether or not it was much like the pricing on the Japanese beta. He was unwilling to share the pricing mannequin, however pointed to the corporate’s mantra for what it is attempting to perform with monetizing its video games.

“So, the very first thing for us is ‘enjoyable and truthful’,” he explains. “That is the form of the mannequin that we’re working with: if you buy issues and I do not, we should always nonetheless be comparatively comparable when it comes to what our energy is. You shouldn’t be in a position to beat a boss since you bought one thing and I did not.

Blue Protocol classes screenshot

In response to Zadorojny, all gamers needs to be comparatively the identical no matter expenditure. | Picture credit score: Amazon Video games / Bandai Namco

“The way in which that we’re hitting that is with a pair issues. One, we’re gonna be doing Founders Packs within the West. Very similiar to what we did with New World and Misplaced Ark. Cosmetics for followers who need to get in very early. The second is manner is with a Season Go like we’ve in Japan. So, you realize, periodic free rewards with an elective paid model that gives extra frequent rewards.”

Zadorojny additionally pointed to a ‘pity system’ added to the beauty monetization mannequin, a typical observe in stay service video games with gacha-style microtransactions. Nevertheless, Zadorojny was unable to supply ‘pity system’ charges in the course of the interview, stating that data will probably be launched “quickly as we get nearer to the closed beta”.

It’s price noting right here that within the time since this interview was carried out, the builders at Bandai Namco have launched an announcement addressing a number of considerations, together with gacha drop charges. Principally, S-rank and B-rank drops are getting drop price will increase, with the tremendous uncommon S-rank objects rising from a 1.2% to three% drop price. The value, so far as we all know, is similar, however the odds are higher.

Nevertheless, there’s one further concern from gamers from the Japanese beta: the battle move rewards. Youtubers like Kanon identified that the Battle Go Battle Imajinns (these fight summons we refered to earlier) that you simply get from maxing out the move or by way of the BPP in-game forex have the potential to be very robust. As such, I wished to ask if Amazon Video games was keen to regulate these programs for the Western launch.

Blue Protocol party combat

Solely time will inform whether or not these points will probably be resolved, or left unchecked. | Picture credit score: Amazon Video games / Bandai Namco

“Gameplay stability is at all times one thing we need to regulate. Once more, going again to that mantra of enjoyable and truthful,” states Zadorojny. “We need to guarantee that what you are what you are getting from the paid variations are typically issues which are beauty choices, not essentially energy choices. So [Blue Protocol] simply launched, they’re clearly nonetheless performing some updates and performing some work on their aspect, however that is the purpose that we’re attempting to hit for the Westerners.”

To this, I identified that there have been rewards within the battle move and the BPP system that do present in-game energy choices. Zadorojny replied (following a roughly seven second pause): “Usually talking, the purpose that we’re attempting to hit is that it should not be any greater of an influence differential than what you will get inside the sport.”


Blue Protocol is trying like an honest try at filling a gap within the MMORPG panorama proper now, as we’ll dive into with our preview coming quickly. However for now, are your monetization fears calmed following Zadorojny’s solutions? Tell us!