What started in 2019 as an over-hyped gaming service is now starting to crumble. However, Stadia will not be closed. Google denies the published rumors this time.
Despite the hype that lived in 2019 around the arrival of gaming platforms such as Stadia, it was not to be a great success for the search giant. Google decided last year that it did not want to develop its own games, and closed its internal game studio. Game development for Stadia has since fallen completely into the hands of third-party game developers. Meanwhile, the Alphabet subsidiary would refine its future plans, Business Insiders reported earlier this year. There might even be an end in sight for the gaming service.
Google now denies this. “Stadia will not be closed. Rest assured, we’re always working to bring more great games to the platform and Stadia Pro,” the company wrote in response to a question about the future of the service. on Twitter.
Stadia for game publishers
It is not the first time that Google has spread this message. Just last month, the company announced through marketing head Nate Ahearn “more than a hundred” bring games to Stadia. FIFA23, Skull and Bones, and Saints Row, among others, are expected to appear on Stadia. Many new games appear within the brand-new Stadia Makers program, in which Google enters into an intensive partnership with game developers. Capcom, EA, Squire Enix and Ubisoft, among others, are part of this program.
For the search giant, this is an important step in the future of the gaming service. Instead of being completely in control, it should become a service for game publishers. Earlier rumors have shown that Google may want to offer game publishers the space to offer their own streams. However, these rumors have never been confirmed.
Silent death on the horizon?
It is not yet known what the future will bring for Google’s game service. Shortly after the release, Stadia could count on a lot of criticism. Users were not pleased with the speed of the platform and the limited game offer, among other things. It is clear that Google feels this pain. Earlier it was announced that only 20 percent of the Stadia staff would work in the consumer service. Other staff members are believed to be working with outside game publishers.
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