French fine for Apple of 1.1 billion euros has been reduced to 372 million euros – IT Pro – News

I do not suppose your argument is solely appropriate.

Utilizing a hard and fast worth to your merchandise just isn’t unlawful.

That isn’t true. The producer shouldn’t dictate what a retailer sells the product for. Producers usually work with ‘really helpful costs’, however they aren’t allowed to power outlets to make use of them.

Sadly, this does occur in observe. Shops that do not preserve to the costs merely do not get new inventory.

Edit: I see now you additionally say this:

It does turn into unlawful for those who exclude and favor sure outlets.

That is already fully incorrect. As an organization, I can completely determine myself to whom I promote my merchandise. If I wish to promote my merchandise to firm A however reasonably to not firm B, that’s in fact allowed.

How this often works is as follows:

A producer produces a product (or line of merchandise). They put these in a worth listing with a gross worth, also referred to as the advised retail worth. These merchandise are offered to a wholesaler, the wholesaler receives a share low cost on this worth listing worth. In some industries this may be as excessive as 50-60%. They then advise the wholesaler for a reduction share additional up the chain. So for instance a big retailer will get a 40% low cost and a small retailer a 30% low cost. A webshop has even much less prices so possibly get a 25% low cost.
The goal is that the buyer will finally pay the really helpful retail worth. Nonetheless, the producer just isn’t allowed to implement this below competitors legislation. If a retailer needs to accept a margin of 5%, that’s their proper. Producers will not be comfortable about this, nonetheless, as a result of retailers then compete with one another with their product. Nonetheless, retailers nonetheless wish to preserve a great margin and can due to this fact ask the wholesaler for extra low cost. That worth stress finally finally ends up with the producer.

[Reactie gewijzigd door Ivolve op 6 oktober 2022 22:12]