Cowboy introduces Cruiser e-bike with a relaxed sitting position


Cowboy is launching a brand new bike in the present day. On the request of customers, it’s a bicycle with a snug and relaxed sitting place.

Cowboy, the e-bike model of Belgian origin, is launching the Cowboy Cruiser in the present day. With this new bicycle, they meet the demand of many cyclists to have the ability to experience round in a extra relaxed method. That is truly the case with the Cruiser: because of the curved handlebars you sit extra upright or within the ‘Dutch’ place. This fashion you not solely sit comfortably, however you even have a greater view the route which is in entrance of you.

© Cowboy

The adjustment comes after suggestions from customers who like to sit down a bit of extra upright. Richard Bone, Design Direct at Cowboy, factors out that there are increasingly cyclists with completely different wants: “At Cowboy, we deal with assembly these wants by specializing in rider-focused innovation; growing e-bikes and software program in keeping with what our customers really need, not simply innovating for the sake of innovation”.

Moreover the steering wheel, different modifications have been made to the Cowboy mannequin. For instance, the saddle is wider and it now has a bigger seat. As well as, the resistance of the bicycle has been overhauled. Because of this, you aren’t solely extra relaxed, however you may also pedal extra relaxed. Cowboy subsequently not solely adjusted the handlebars of his new bicycle, but additionally examined the opposite elements. Regardless of – or maybe due to – these changes, the acquainted Cowboy feeling is retained. You could be in a special place, however you continue to have the sensation that you’re using round on a Cowboy. A minimum of, that’s the feeling we already had after our brief check drive.


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Cowboy additionally gives a relaxed experience in different areas. Your cellphone doesn’t should be charged, for instance: a wi-fi charger is included within the bicycle. Moreover, the bike weighs solely 19.3 kg. Each a carbon belt and puncture-resistant tires from Cowboy’s personal workshop are offered. This makes the Cruiser low-maintenance. Furthermore, the battery of the bicycle is detachable, so you’ll be able to simply trade an empty battery for a full one. Features equivalent to fall detection and theft safety are retained from earlier Cowboy fashions. AdaptivePower, which calculates the proper engine energy based mostly on environmental situations, can be retained with the brand new Cruiser.

Identify change present bicycles

With the launch of the brand new bike, Cowboy instantly declares a reputation change for its present fashions. The unique C4 is now referred to as ‘Traditional’. The low-entry C4 ST additionally modifications its identify to turn into the ‘Cruiser ST’.

© Cowboy

So there are actually three bicycles with completely different sitting positions. To find which bike is greatest for you, you’ll be able to e-book a check experience by means of the Take a look at Rider community by way of Cowboy’s web site. The brand new Cowboy Cruiser has a instructed retail value of €2990.