Can Old-World Horezu Pottery Survive Modern Tastes?

Sorin Giubega’s grandfather was a potter. So was his father. And at 8 years outdated, Mr. Giubega stated, he began to play on a pottery wheel, too.

Mr. Giubega, now 63, and his spouse, Marieta Giubega, 48, are potters in Horezu, Romania, a city within the foothills of the Capatanii Mountains about three hours by automobile from Bucharest.

Horezu is house to a group of about 50 artisans who make a conventional fashion of ceramics with strategies which were practiced for greater than 300 years. In 2012, Horezu pottery was acknowledged as an Intangible Cultural Heritage of Humanity by UNESCO, the United Nations Instructional, Scientific and Cultural Group.

Most potters in Horezu, together with the Giubegas, stay on Olari Road (“olari” means potters in Romanian), the place they work in house studios. The artisans promote their craft by hanging ceramic plates exterior their homes, a few of which have yards the place they hold roosters and pigs.

On a Monday afternoon in early Might, Mr. Giubega, who was carrying a clay-caked apron, confirmed off a shelf of ceramic honey pots and jam jars that his grandfather had made within the Nineteen Twenties.

“That is the story of my life!” stated Mr. Giubega, who was named a Dwelling Human Treasure by Romania’s Ministry of Tradition in 2021.

Conventional Methods

Artisans in Horezu work year-round, and the ceramics are made by two potters with distinct roles. Modelers, who’re usually males, form clay into items. Decorators, who’re usually ladies, paint the items utilizing ancestral motifs that embrace spirals, waves, spider webs, roosters, serpents, fish and an arboreal design referred to as the tree of life, which is dotted with apples.

“We’re all doing the identical factor, however we every have our personal fashion,” stated Aida Frigura, 44, a potter in Horezu who makes a speciality of adorning. “It’s like handwriting.”

Many modelers and interior decorators, just like the Giubegas, are married {couples}. Constantin Biscu, 49, and his spouse, Mihaela Biscu, 42, make pottery at their house on Olari Road, the place Mr. Biscu works at a kick wheel on which he could make as much as 300 items in a day, he stated.

“It’s laborious, it’s soiled,” Mr. Biscu stated of the clammy grey clay that he and others use, which usually comes from earth extracted from a hill in Horezu. Many potters’ households have owned parcels of the hill for generations.

Decorators additionally work at wheels and with specialised instruments, like one instrument that resembles a fountain pen. It’s made with an ox horn and quills from goose or duck feathers, and it’s used to attract sure designs and to use paints, that are usually muted hues of inexperienced, blue, ivory, crimson and brown. Potters formulate their very own paints utilizing copper and cobalt powders, in addition to minerals discovered within the space.

To create intricate patterns such because the spider net, decorators use two different instruments: a brush with bristles manufactured from cat whiskers or boar hair, and a twig with a metallic pin on one finish.

As soon as items are embellished and totally dried, they’re loaded right into a kiln and fired for hours. After that, they’re glazed and fired once more.

Vessels in Vogue

This month, most of the potters in Horezu will showcase and promote their wares at two people artwork festivals in Romania.

The primary, the Cocoșul de Hurez, or Rooster of Horezu, is an area ceramics truthful named for the chicken that residents of the city see as symbolic of the house. The second, the Cucuteni 5000, is a nationwide ceramics truthful that takes place in Iasi, some eight hours by automobile from Horezu. It’s named for the Cucuteni individuals, who, round 5000 B.C., began to make embellished pottery in what’s now Romania.

In recent times, as curiosity in ceramics has grown, pottery from Horezu has began to seem at extra stylish design-oriented retailers world wide, together with Misplaced & Discovered, in Los Angeles; FindersKeepers, in Copenhagen; Worldwide Wardrobe, in Berlin; Cabana, in Milan; and Casa De Folklore, in London.

“Demand is de facto excessive in the intervening time,” Alice Munteanu, the Romanian-born proprietor of Casa De Folklore, stated on a video name. She just lately bought tableware made in Horezu to the homeowners of Clover, a restaurant in Paris. Ms. Munteanu stated the décor business is keen on artisanal work proper now, including that if it’s “obscure” — she used air quotes — that was even higher.

Herle Jarlgaard, an proprietor of FindersKeepers, first encountered the pottery in 2021 at a flea market in Italy, the place she discovered a plate painted with trippy marbled rings and dots alongside the rim. On its underside was the phrase “Horezu.”

“Whoa!” Ms. Jarlgaard, 35, recalled pondering after seeing the plate.

When she tried to contact potters in Horezu, Ms. Jarlgaard had a tough time at first. She finally related with Maria Stefanescu, a decorator, by way of the Instagram account that Ms. Stefanescu’s son, a police officer in Bucharest, had created to advertise his mom’s work.

FindersKeepers has since began to purchase ceramics wholesale from Ms. Stefanescu, a decorator who works with a modeler she just isn’t associated to. The retailer, which buys tons of of items at a time, has paid her about $50,000 for its orders to this point, Ms. Jarlgaard stated.

At FindersKeepers, smaller ceramics value about $25, and bigger items about $75. The pottery is shipped to Copenhagen by truck. “I get very anxious when the orders journey,” Ms. Stefanescu stated. “I don’t sleep!”

Ms. Stefanescu, who stated she will be able to beautify as much as 50 items a day, couldn’t estimate her overhead prices to make particular person ceramics. She stated that her largest bills embrace electrical energy for her two kilns and the hourly wage she pays the modeler she works with. Like different potters, Ms. Stefanescu offsets family bills by rising greens and elevating animals to eat.

Fashionable Considerations

UNESCO’s designation of Horezu pottery as an intangible cultural heritage was a proud second for Romania, stated Virgil Nitulescu, the director of the Museum of the Romanian Peasant in Bucharest. Corina Mihaescu, an anthropologist on the Institute of Ethnography and Folklore in Bucharest, stated the UNESCO recognition has led extra younger individuals to take up the craft.

To take care of the designation, a state-of-the-craft report have to be submitted each six years to UNESCO. The report explains, amongst different issues, what measures have been taken to maintain the custom of Horezu pottery alive and what instruments and strategies the potters are utilizing.

Dr. Mihaescu produced the latest state-of-the-craft report, which was submitted final yr by Romania’s Ministry of Tradition. She stated there are at all times considerations about easy methods to retain the UNESCO designation — and preserve the integrity of the pottery custom — within the face of recent influences.

To adjust to European laws limiting using heavy metals like lead and cadmium in glazes for ceramics which will are available contact with meals, many potters now use electrical kilns as a substitute of wood-burning ones. The electrical kilns can extra reliably attain the upper temperatures — round 1,900 levels Fahrenheit — crucial to fireplace food-safe glazes.

Different potters in Horezu have begun to make use of ready-made clay as a substitute of making ready their very own. And sure decorators have began to color the pottery in unconventional motifs and colours; Ms. Stefanescu, as an illustration, has used vivid crimson in addition to yellow and pink. A number of the newer designs are requested by distributors exterior Romania, a lot of whom are likely to keep away from ancestral motifs that includes animals and like bolder and monochrome palettes.

“We are saying, ‘Our consumer, our grasp,’ however I’ve remaining say,” Ms. Stefanescu stated. Of incorporating atypical colours into her items, she added, “I prefer to attempt new issues.”

Constantin Popa, 62, who makes pottery in Horezu along with his spouse, Georgeta Popa, 57, stated they attempt to fulfill shoppers’ needs as a lot as attainable. However in accordance with him, portray items in saturated colours has “nothing to do with Horezu.”

Tim Curtis, the chief of UNESCO’s intangible cultural heritage program, stated in an e mail that the designation has been withdrawn solely twice within the 20 years for the reason that company began to difficulty it, and that neither time was for elements associated to the modernization of procedures or design. He added that the designation takes into consideration the adjustments that communities could make to practices.

There are plans to open the Olari Cultural Heart, a brand new establishment on Olari Road, in September. It’s going to showcase Horezu ceramics, host conferences and current demonstrations by potters.

The cultural middle was paid for by the city of Horezu and the Romanian authorities. Daniela Ogrezeanu, a spokeswoman for Mayor Nicolae Sardarescu of Horezu, described it in an e mail as a strategy to deliver extra consideration to the pottery and its makers by driving vacationers to the road the place many stay and work.

However some residents of Horezu are apprehensive guests received’t make it to the middle. Olari Road is a few 10-minute drive from the doorway to city, which is crowded with memento retailers. Many hawk ceramics from Bulgaria that vacationers mistake for native pottery, stated Laurentiu Pietraru, 52, a potter and store proprietor in Horezu who sells ceramics made within the city for about $2 to $54.

“That’s why I label every part,” stated Mr. Pietraru, whose spouse, Nicoleta Pietraru, 47, is a fifth-generation potter.