Beef Costume Designer Breaks Down Each Character’s Style


Since its Netflix debut on April 6, “Beef” has earned rave opinions and sparked emotional reactions amongst Asian American and immigrant communities. Distinctive in its storytelling and visuals, the A24 manufacturing options each an exhilarating plot and concurrently comedic and poignant performances from solid members Ali Wong, Steven Yeun, Joseph Lee, and Younger Mazino. However beneath the entire journey, it presents a posh, nuanced take a look at the range of the Asian American expertise, which can be portrayed by way of the lens of vogue.

Describing “Beef” as her “most private undertaking” so far, costume designer Helen Huang says Danny (Yeun) and Paul (Mazino) remind her of her personal stepbrothers, who additionally latched on to subcultures within the majority-white cities of Torrance and El Segundo, CA. Previous to discovering the movie, she was trying to find an Asian American manufacturing, whether or not written by an Asian American author or that includes a majority Asian American solid. “As quickly as I learn the script, I knew I wished to do it as a result of it exhibits Asian Individuals on so many various financial ranges and in so many various regional elements of LA,” Huang, who beforehand labored on titles like “Station Eleven” and “American Horror Story,” tells POPSUGAR. As she began engaged on “Beef,” photographs of household, pals, and others in her life landed on her temper board.

Asian Individuals are usually not a monolith, and it was essential for each Huang and “Beef” creator Lee Sung Jin (often known as Sonny Lee) to authentically characterize that by way of the characters and their garments. Every character in “Beef” has a definite sense of favor, none of which falls underneath the stereotypical “wealthy Asian” aesthetic that is typically exaggerated on display screen. “We’ve so many various particulars to our experiences, so we actually tried to get as nuanced as potential,” Huang says.

Beef. (L to R) Joseph Lee as George, Ali Wong as Amy in episode 103 of Beef. Cr. Courtesy of Netflix © 2023

“As a result of there are loads of Asian males on the present, I wished Asian males to be acknowledged as model aficionados.”

Marked by whites and lotions, Amy (Wong)’s minimalist, inventive wardrobe creates a powerful id all through the collection; it solely veers into colour when she’s experiencing turmoil. Danny (Yeun), then again, attire like he hasn’t left the ’90s in his outdated work shirts and thrifted button downs. George (Lee), much like his spouse, wears relaxed, trendy items that scream luxurious from a creative perspective in a non-obvious manner. “As a result of there are loads of Asian males on the present, I wished Asian males to be acknowledged as model aficionados. That they’re trendy, like garments, and gown superbly, exterior of the field,” Huang says.

Other than perfecting every character’s model nuances, sourcing garments proved to be one other problem for Huang. She shopped from every character’s perspective — for Amy and George, it was specialty boutiques and luxurious on-line retailers, as a result of they’d by no means be seen at a division retailer. For Fumi (Patti Yasutake), in the meantime, she sourced distinctive designer items from The RealReal. For Danny and Paul, Huang imagined they’d possible pay visits to the mall and Goodwill, so she curated from mall manufacturers and thrifted finds. Attributable to a stringent funds, the crew bought (and subsequently returned) a lot of the wardrobe from on-line retailers like Farfetch, Ssense, and Mr. Porter. There have been so many returns, actually, that a number of the shops even gave her “stern talking-tos” and banned her briefly. “We did make a few them indignant, however I believe it was value it,” Huang jokes.

Forward, Huang breaks down every of the core characters’ completely different kinds. Maintain studying for extra particulars in regards to the inspiration behind every of their seems, key labels they’ve worn, and extra model notes.