Rihanna To Headline Upcoming Super Bowl Halftime Show


Might or not it’s that the Rihanna music drought is over? Properly, followers on-line hope so after Rihanna posted an NFL-branded photograph on Sunday (September 25). The picture reveals the singer’s tattooed wrist holding a soccer in opposition to a white background. Her caption was only a interval…as a result of it’s Rih, so PERIOD! 

Earlier within the day, stories started circling that RiRi was in talks to headline the Tremendous Bowl LVII Halftime present.

By the tip of the day, the NFL, Roc Nation, and Apple Music confirmed Rihanna’s return to the stage! Soccer season’s greatest sport is scheduled for Glendale, Arizona, on February 12, per Selection. Maintain scrolling to see what every needed to say about Rihanna bringing her abilities to the halftime present.

The Nationwide Soccer League Goes Nationwide Fenty League 

Falling in keeping with their headliner, the NFL modified their Instagram and Twitter bios to spotlight Rihanna—her final identify and wonder empire’s identify.

The advertising and marketing group tapped in and switched out one of many phrases in its licensed acronym (NFL). And that’s how Soccer turned Fenty. The NFL’s head of music, Seth Dudowsky, additionally shared the league’s pleasure in an announcement.

“We’re thrilled to welcome Rihanna to the Apple Music Tremendous Bowl Halftime Present stage. Rihanna is a once-in-a-generation artist who has been a cultural power all through her profession,” Seth mentioned. “We sit up for collaborating with Rihanna, Roc Nation, and Apple Music to deliver followers one other historic Halftime Present efficiency.”

The Official Sponsor Helps Rihanna’s Efficiency

Apple Music will likely be sponsoring the halftime present for the primary time. Final week, the NFL introduced that the music platform would take over longtime present accomplice Pepsi. Apple’s Vice chairman of Apple Music and Beats launched an announcement on Rihanna’s reserving.

“Rihanna is an unimaginable recording artist who’s a favourite for a lot of hundreds of thousands of Apple Music prospects all over the world,” Oliver mentioned. “We’re excited to accomplice with Rihanna, Roc Nation, and the NFL to deliver music and sports activities followers a momentous present–what an unimaginable artist for the inaugural Apple Music Tremendous Bowl Halftime Present.”

 

Roc Nation’s Jay-Z Tweets Assist For RiRi

Jay-Z took to Twitter with a message in regards to the NFL and Apple Music bringing Rihanna to their stage.

“Rihanna is a generational expertise, a girl of humble beginnings who has surpassed expectations at each flip, “Jay-Z wrote. “An individual born on the small island of Barbados who turned one of the crucial outstanding artists ever. Self-made in enterprise and leisure.”