Redken, the #1 skilled hair model within the US*, has lastly arrived in India, making a buzz of pleasure amongst hair lovers throughout the nation. Redken brings with it the proper fusion of science and hairdresser experience, empowering everybody to make an announcement with their hair and categorical their true selves.
At its core, Redken is famend for its highly effective hair transformations, made attainable by its distinctive pH-balanced formulation that make sure the well being and vitality of hair. The model’s intensive vary of merchandise covers all facets of hair care, together with color, care, and styling, making it a one-stop resolution for all of your hair wants.
Redken’s enchantment is particularly sturdy among the many younger, globally linked, and trendsetting shoppers who search to precise themselves unapologetically. Drawing inspiration from its hometown, the colourful New York Metropolis, Redken goals to create a neighborhood of people who embrace their uniqueness, keep open to the world, and fearlessly reinvent themselves.
D.P. Sharma, Director – Skilled Merchandise Division, L’Oréal India, expressed his confidence in Redken’s arrival in India, stating, “Lately, there was substantial development within the variety of younger prosperous shoppers in India. These shoppers are fairly individualistic, experimentative and are keen to spend on specialised services and products finest suited to their particular wants. We really feel that that is the appropriate time to carry a world model like Redken to India which provides a performance-driven, complete portfolio to this developed cohort.”
With a loyal following of over 1 million hair professionals worldwide, Redken isn’t just a model; its international Energy Community varieties the guts and soul of the model. Redken’s mission is to empower each skilled to be taught, earn, and reside their finest life via steady profession help, 24/7 schooling entry, and international networking alternatives.
To drive this international mission ahead in India, Redken has proudly introduced Florian Hurel as its Professional Ambassador. Florian, an internationally acclaimed celeb hairstylist, is an ideal match for the empowering model, along with his perception that magnificence needs to be personalized for each buyer, reflecting their distinctive individuality. “I’m excited to return on board because the Professional Ambassador for Redken India, supporting a model the place creativity is aware of no bounds! From cutting-edge traits to hair perfection, I look ahead to elevating skilled hair experiences in collaboration with Redken,” mentioned Florian Hurel.
Redken’s entry into the Indian market guarantees to revolutionize the hair business, bringing limitless model transformations and iconic hair moments to shoppers. Redken merchandise can be out there in choose Redken salons and on Nykaa, permitting everybody to unlock the potential of their hair and categorical themselves like by no means earlier than.
Get able to embrace your individuality, categorical your self unapologetically, and expertise the ability of Redken because it takes India by storm.
For extra info, contact:
web site: www.redken.in
Instagram: https://www.instagram.com/redken/
