Recreation writer Koch Media modifications identify to Plaion – Gaming – Information

German-Austrian sport writer Koch Media is altering its identify to Plaion as a part of an general rebranding of the model. The corporate remains to be a part of the media group Embracer Group.

The identify Plaion would in their very own phrases higher mirror the supposed identification of the corporate: “To mirror the evolving nature of our enterprise (…) we’ve chosen a brand new identify that higher represents who we’re and what journey we’re on.” The brand new emblem should characterize an ‘interactive play button’.

Reverse Gamesindustry.biz co-founder Klemens Kundratitz explains the identify change; the phrase ‘Koch’ could be troublesome for some to pronounce. Fortunately he places in a humorous video precisely how it is best to and mustn’t have pronounced the outdated identify. The brand new identify Plaion ought to be pronounced as ‘play on’.

The corporate has greater than 2,000 workers and is the mum or dad firm of a number of sport studios and publishers, together with Deep Silver, Warhorse Studios and Flying Wild Hog. Plaion is due to this fact straight or not directly accountable for franchises equivalent to Saints Row, Borderlands, Lifeless Island, Payday, Mount & Blade, Metro and Shadow Warrior. Additionally the Dutch Vertigo Video games has been below Plaion for a number of years now.

The previous Koch Media was based in 1994 by Franz Koch and Klemens Kundratitz. Since then, the European firm has made a number of main acquisitions and a number of other sub-labels have been established. In early 2018, the umbrella firm, Koch Media Holding, was acquired for roughly $150 million by the Swedish Embracer Group, previously often known as THQ Nordic.