Norta, the well-known Belgian bicycle model from Olen, will not make basic metropolis bicycles. The main target shall be fully on e-bikes.
The Kempen bicycle producer has existed for greater than 100 years and closes the period of the basic bicycle. The household behind the corporate desires to take a distinct path and focus fully on the booming phase of e-bikes. That writes The time. “80 % of the 22,000 bicycles we bought final 12 months had been electrical,” says enterprise supervisor Eddy Van Hemelen to the newspaper.
The demand for electrical bicycles is now so nice that it not appears economically fascinating to provide ‘old style’ bicycles. “The manufacturing of e-bikes requires a lot work that we cease constructing common bicycles,” says Van Hemelen to De Tijd. The concept senior residents specifically cycle electrically is now fully outdated. “The disgrace is gone and it’s the usual right this moment,” it sounds.
Norta within the altering bicycle market
At Norta they see gross sales of conventional bicycles falling. The primary giant bicycle was once a typical reward for a solemn communion. Van Hemelen notes that they’re at the moment in search of a less expensive possibility for such a bicycle at giant chains akin to Decathlon. Individuals simply take a look at their price range now that virtually every little thing is getting costlier. The long run belongs to e-bikes.
The Olense bicycle builder sees that the sports activities bicycle market additionally has nice progress potential, however realizes that it’s a separate world with much more advertising and sponsorship offers. That’s the reason the model has determined to focus fully on the electrification of the town bicycle any further, the phase by which they really feel fully at residence.
The Kempen bicycle producer already constructed its first manufacturing corridor for e-bikes in 2013. In 2022, Norta was in a position to promote 18,000 electrical bicycles. An e-bike from Norta is located within the larger high quality, however nonetheless reasonably priced phase, with a median worth of 4,000 euros for a bicycle.
