Logitech will no longer use Blue brand name in product naming – IT Pro – News

Logitech will not launch merchandise with the Blue model title. Blue Microphones began in 1995 as an impartial firm. Logitech purchased the maker of recording tools in 2018. ‘Blue’ will nonetheless be used to point the names of applied sciences.

Current Blue-branded merchandise, such because the Blue Yeti X and Blue Snowball Ice, will probably be moved below the Logitech G model and lose the “Blue” half within the title, Logitech says in a Reddit publish. Blue is now solely used because the title of its applied sciences, such because the ‘Blue VO!CE’ filters current on some microphones and headphones.

Bluemic.com now redirects to the Logitech web site. On the product pages the change has additionally already been carried out, though there’s nonetheless a ‘Blue’ brand on the bodily merchandise. It’s not clear whether or not this will probably be modified sooner or later. The merchandise below the Astro line are actually additionally offered as a part of Logitech G, however they nonetheless retain the Astro model title. The producer doesn’t state a cause for this distinction. The Logitech for Creators model may even disappear, which may even be merged into Logitech G. The separate social media accounts of the three manufacturers will probably be inactive from July 7.

The Blue Microphones model is now 28 years outdated. Amongst different issues, microphones, headphones, preamps and shock mounts have been launched below this model. Logitech acquired the corporate in 2018 for $117 million. The corporate’s co-founder, Skipper Sensible, late to The Verge know it’s a pity that the model title is now largely disappearing, however says they need to ‘settle for’ it as a result of he has offered the corporate.