Lance Bass’s Little Words Project Bracelets For Taylor Swift

When you tuned into the 2023 MTV VMAs, you doubtless watched Lance Bass of *NSYNC hand Taylor Swift a stack of friendship bracelets as she accepted the award for finest pop — a nod to the phenomenon occurring at her Eras Tour reveals amongst followers. The second drummed up lots of buzz, not least as a result of Swift gushed over how a lot she appeared as much as the group rising up: “I had your dolls,” she advised them after accepting the bracelets in close to disbelief.

It would’ve been laborious for viewers to get a superb glimpse of the glimmering bracelets, however they have been made by the model Little Phrases Venture — and so they have been hand-beaded the evening earlier than.

Little Phrases Venture (LWP) is a Latina-founded model began by Adriana Carrig, whose motto of “simply be good” has translated to wearable and shareable bracelets that includes phrases of affirmation. Swift’s stack on the VMAs consisted of bracelets with the phrases “Lover,” “NSYNC,” and “FTGWHE,” a reference to the *NSYNC monitor “For the Lady Who Has Every little thing.”

Based on Mariah Grippo, director of brand name expertise for LWP, Bass additionally had bracelets made for the remainder of the boy-band members — Justin Timberlake, JC Chasez, Joey Fatone, and Chris Kirkpatrick — to put on whereas presenting the award. “Soiled Pop,” “NSYNC,” and “10.01.95” (the inception date of the group) have been amongst these Lance gifted to his fellow bandmates, who reunited in the course of the present for the primary time in 10 years.

Grippo shared that she was in talks with Bass’s crew the weekend earlier than the present, attempting to determine a solution to unfold kindness and share bracelets with whoever the final word winner can be. The LWP crew labored by way of the wee hours of the evening earlier than the VMAs to handmake every bracelet that might doubtlessly be going to any the most effective pop nominees, together with Olivia Rodrigo, Miley Cyrus, and extra.

“We had a lot enjoyable beading these whereas blasting *NSYNC music all evening,” Grippo stated, including that she and her crew hadn’t handmade the bracelets in years (they’ve a whole crew devoted to that now, as the corporate has grown). “However when Lance Bass desires handy out bracelets, you make it occur.”

So when the evening got here and Swift gained, the remainder of the LWP crew hoped Bass would make giving the bracelets to the pop star “a second.” And to their delight, it certainly was a second worthy of headlines and social media adoration.

“Lance has handed out our bracelets earlier than at Taylor Swift’s Eras Tour,” Grippo added. “He believes in our mission of spreading kindness and needed to particularly work with LWP on this” for the VMAs. (Bass’s reps didn’t instantly reply to POPSUGAR’s request for remark.)

Given the recognition of the Eras Tour custom of handing out bracelets, in addition to this newest trade, we are able to solely think about Little Phrases Venture can have many extra prospects lining as much as create their very own. The model is stocked in shops like Goal and Nordstrom, in addition to on its web site, the place you possibly can customise bracelets for a customized stack.

“We satisfaction ourselves on being the unique friendship bracelet,” Grippo stated, “and everybody’s of their friendship-bracelet period proper now.”