Anybody making the trek into the California excessive desert this week ought to look out for the triangular cheddar-orange signal jutting into the horizon.
For one week solely, Cheez-It has remodeled a Joshua Tree fuel station into the Cheez-It Cease, a pop-up retailer that includes merch, postcards and, after all, crackers.
The pop-up, at 61943 Twentynine Palms Freeway, is open from 10 a.m. to six p.m. daily via Sunday. The outpost is roughly 130 miles from downtown Los Angeles and 170 miles from downtown San Diego.
“We all know many Cheez-It followers like to journey and so they by no means hit the highway with out their beloved Cheez-It,” stated Erin Storm, Cheez-It model senior director, in a press release. “We created this brand-first desert outpost to seize the thrill of summer time highway journeys.”
Yucca Valley resident Maggie Downs stated she was the fourth individual in line for the Cheez-It Cease on Monday. She had pushed previous the fuel station because it was present process the transformation and it piqued her curiosity.
“After I noticed it was going to be a Cheez-It factor, I used to be like, ‘That’s bizarre sufficient that I’ve to go,’” Downs stated.
Downs described the pop-up as a “choose-your-own journey for snack crackers,” with each element being “very tacky,” actually.
“The very first thing I seen was the cacti had shellaced Cheez-Its on the needles,” Downs stated.
One distinctive characteristic of the vacation spot is the “Cheez-It Pump,” a tool that resembles a fuel pump however dispenses luggage of Cheez-It crackers into memento duffel luggage offered by the occasion.
“It was weird,” Downs stated, “and type of fantastic.”
The pop-includes a store that sells attire together with sun shades, T-shirts, aprons and headphones, in addition to souvenirs like postcards and shot glasses.
And for the actual Cheez-It followers, the store provides hard-to-find flavors, resembling “Scorching & Spicy” and “Cheddar & Bacon Duoz.”
