JetBlue planes have a new look

Flights

JetBlue is now extra blue.

JetBlue is doubling down on its identify by debuting a brand new, very blue look.

JetBlue on Wednesday known as its new livery the boldest, bluest airplane ever after going “all-in on the corporate’s namesake shade.”

“As the corporate’s first model refresh in a decade, the brand new colours and designs replicate a extra joyful, modern and digital-first look,” firm officers mentioned in a press launch.

The airline’s earlier planes had been largely white. The replace brings all blue planes with a bigger, white brand, colourful winglets for “an additional pop of enjoyable,” and an “energized and prolonged” tile tailfin sample, in keeping with JetBlue.

The brand new sample and brand can also be featured on the airplane’s stomach, making it immediately recognizable to airplane spotters, famous the corporate. Prospects will see the brand new design on the service’s Airbus A321 with Mint enterprise class, named “A Defining MoMint,” which matches into service on Thursday. After that, extra new livery designs with refreshed tailfin patterns will debut later this 12 months.

“Liveries have at all times been part of our identification. While you spot a JetBlue plane — whether or not on the bottom or within the air — we wish prospects to acknowledge us as a journey model that strikes them otherwise than everybody else,” mentioned Jayne O’Brien, head of selling and loyalty for JetBlue, in an announcement. “The brand new livery helps us stand out amongst a sky of legacy carriers, and is a shocking reflection of our function as a disruptor that uniquely combines decrease fares and nice service.”

JetBlue is the biggest service at Logan Worldwide Airport.