The Nuraphone era is over – TechPulse


Australian headphone producer Nura has been acquired by Denon. This ends the trip of the modern audio producer that put ‘personalization’ first.

Nura was based in 2015 with the mission to make audio merchandise extra private. A part of the mission was to allow in depth, distinctive personalization of the audio profile. The primary product from the Australian producer adopted in 2017: the Nuraphone. A Kickstarter marketing campaign raised 1.8 million US {dollars} in 2017, making the model probably the most profitable Kickstarter in Australia ever.

Within the years that adopted, the producer introduced the personalization approach to in-ear headphones such because the NuraLoop, NuraBuds and NuraTrue (Professional). Nevertheless, these product launches at the moment are coming to an finish: the producer has been taken over by Masimo, Denon’s mum or dad firm. In a press launch writes the producer that Nura’s know-how is a “good complement to Denon’s mission to increase human experiences by acoustic innovation”.

It subsequently doesn’t appear that Nura will live on as a model. We discover affirmation for this in provides that Nura at the moment carries on its webshop. A number of merchandise are already out of inventory. Native retailers, comparable to HiFi Klubben, primarily based within the Netherlands, additionally not have Nura merchandise in inventory.

Integration into Masimo AAT

Nura’s know-how will subsequently be given a brand new place. Denon studies that it’s going to launch the primary merchandise primarily based on its approach known as Masimo AAT (Adaptive Acoustic Know-how) in mid-2023. Like Nura’s know-how, the AAT protocol is geared toward creating personalised audio profiles.

It isn’t recognized what the implications of the acquisition of Nura by Denon are for present customers. TechPulse has inquired with a Masimo contact about the way forward for Nura merchandise.