The airline introduced in June 2021 that it could cease being the principle sponsor of the occasion and tackle a smaller function. KLM was then in the midst of the corona disaster and had subsequently obtained help from the federal government. Persevering with the sponsorship contract was not an apparent choice on the time. “That was not logical to the surface world,” says Gerressen.
KLM attaches nice significance to the event, which is among the oldest of the DP World Tour in Europe. Between 25 and 28 Might, 10,000 KLM relations are anticipated. “This can be a distinctive alternative to keep up casual contacts with, for instance, enterprise clients and frequent flyers. You may watch sports activities for a day and discuss to one another in between.”
In the course of the KLM Open, varied classes will probably be organized for various goal teams, through which varied themes will probably be mentioned. Sustainability is the main target this yr, together with a ‘lab’ the place guests are provided perception into the measures KLM is taking to fly extra economically. For instance, info is supplied about sustainable gas (SAF) and the usage of lighter supplies.
Gerressen doesn’t need to make any statements about the price of sponsoring a golf event such because the KLM Open. Yearly the occasion takes place at The Worldwide, underneath the smoke of Schiphol.
On the picture: Bas Gerressen (CEO KLM Netherlands) and Marjan Rintel (CEO KLM).