Cowboy raises the price of his bicycles

Since then, issues have solely gone uphill for Cowboy. Software program updates introduced new performance to the bikes and enabled riders to benefit from AdaptivePower. Even after the acquisition, many C4 bikes had been made simply that little bit higher with such an replace.

Now the model has introduced that the C4 bicycles may also grow to be barely costlier. Not that the corporate needs to cost extra for the bicycle as a result of it’s now a greater product. The worth improve is principally because of “investments in the way forward for our firm and the continued assist we offer to all our clients,” mentioned CEO Adrien Roose in a press launch issued by the bicycle producer.

Cowboy financed earlier expansions primarily by crowdfundingcampagnes. The final time that occurred was in March 2022. The corporate then raised the goal quantity of 1 million euros inside three hours.

Of Cowboy 4 in Cowboy 4 ST can be found by Cowboy’s web site, for a barely elevated worth from €2,990.